As the co-author of an upcoming book on first-party data, my contributions extend beyond writing to include a range of illustrations that make complex martech and adtech concepts more accessible to our readers. These graphics, still evolving alongside the chapter content, visually explain key topics such as privacy-centric marketing, identity resolution, and customer data strategies. While the book is still in development and many details remain confidential, I’m sharing select visuals here with the publisher’s permission.
Displayed below are illustrations that visually represent the history and evolution of third-party cookies.
Fig 1. Cookies revolutionized web browsing but faced privacy concerns by 1996.
Fig. 2 Cookies grew in use but faced privacy regulations.
Fig. 3 Privacy advancements: Safari's ITP and GDPR reshaped cookie tracking.
Fig. 4 Enhanced privacy: Safari, Firefox, and Google set new standards.
Fig. 5 Mozilla and Google advanced privacy, while California strengthened regulations.
Fig. 6 Google’s cookie phase-out delay highlights shifts in adtech.
